Recognising the growing threat of fraud, Government has come together with leading industry players to help people better protect themselves. In the first campaign of its kind involving both the private and public sectors, The Devil's in Your Details campaign brings together Action Fraud, The Telecommunications UK Fraud Forum (TUFF) and Financial Fraud Action UK (FFAUK is now integrated into UK Finance) - the name under which the financial services industry coordinates its fraud prevention activity, in a powerful demonstration of what can be achieved when industry and government work together.
The campaign is raising awareness of the importance of protecting personal information and aims to remind the public to check that who they share their details with is genuine, whether this be on the phone, in person or online. The Devil's In Your Details campaign encourages consumers to suspect anyone or anything they are uncertain about, to keep asking questions and to challenge or end an engagement if it feels uncomfortable.
As an introduction to a wider campaign against fraud, this awareness activity aims to increase reporting of fraud, making it harder for fraudsters to target consumers in the future.